Ever notice that, except for the Jonas Brothers, the best things come in groups of three?
- Faith, Hope and Love
- Three Little Pigs
- Three Musketeers
- Crosby, Stills & Nash (Much respect, Neil Young, but you just don’t work for me here)
Three is a magic number, particularly when it comes to effective planning for online video, which is seldom one-dimensional. Rather, a successful video campaign is the culmination of three distinct components, each working independently to support the collective. In their most familiar and compartmentalized terms, those three distinct components are: 1) Precision at Scale 2) Engagement; and 3) Measurement.
As a part of our ongoing efforts here at Adap.tv to make online video advertising a more efficient and successful place, here’s what we’ve learned about each one: