Adap.tv recently wrapped a lively cross-country roadshow, OCR: Understanding the Dynamics of Audience-Based Buying, produced in partnership with Nielsen.
Executives from top agencies and media companies like AOL, Horizon Media, Mindshare, OMD, Spark, Starcom USA, The Weather Channel and Viacom explored the impact of traditional TV metrics on the digital video industry, and the disruption created by the shift from impression-based buying to audience-based buying was heard loud and clear.
Agencies and publishers revealed the impact audience guarantees are having on their businesses, and the ways in which they are having to re-adjust their methods for trading video. Here’s what industry leaders had to say about navigating this new metrics landscape. Click here for you copy of the OCR Playbook.
Now a year into metrics like OCR and vCE, Nielsen also took the opportunity to share some of their key insights and learning’s thus far, while answering the most topical questions agencies have about audience buying including best practices, the impact on pricing and the correlation between OCR and KPIs.
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