Our 2012 Q1 State of the Online Industry Report pulled together the most important facts and statistics revealing the future of online video advertising.
You can now download the top-line results in infographic form:
A few years ago, video advertising was just another direct response tactic. My how far we have come in just eighteen months. Agencies and brands have spoken regarding their primary campaign objective for video: it’s brand engagement, by an increasing margin.
In our 2010 Video State of the Industry survey we inquired about emerging devices to determine whether it was in fact, a truly “emerging” sector for online video. The fields were limited, so in our most recent report (November 2011), we broadened the question and asked both advertisers and publishers about specific brands of devices.
Out of all of the emerging devices we inquired about, video ad spending on the iPad showed the most significant increase, up 18% from last year. Adding to the indicators of engagement, the growth in iPad adoption could very well be attributed to the idea that it’s the most popular device because it delivers the ideal mix of TV and video exceptionally well.