A recent Australian multi-screen report (Q1 2012) from Nielsen, Oztam and regionalTAM shows that we should no longer think of mobile and video as separate entities. The analysis looks at trends in video viewership beyond conventional television, and it highlights the need to focus on delivering campaigns across different mediums using a single platform. But it begs the question, is Australia doing enough from a technology and investment perspective to support this trend?
In my opinion, no, and here’s why.
As online video continues to catch on globally, we are beginning to see ad prices break trend in emerging markets. While CPMs continue to rise steadily in the United States and Europe, prices in Australia and Latin America heated up in Q4.
