Has the video ad industry missed the boat on delivering TV-like metrics? Industry veterans weigh in on the impact GRP’s are having at this stage of the game.
Posts Tagged ‘GRPs’
MediaPost: Are online GRP’s about to eat video targeting opportunities?
Categories: Industry News || Posted on: May 22, 2012
Declining Linear Viewing Underscores Need For More Advanced Online Viewing Tracking
Categories: View Points || Posted on: May 9, 2012
At this point, headlines like last week’s NYTimes article “Prime-Time Ratings Bring Speculation of a Shift in Habits” are nothing new. Ratings are down across the board, particularly for formerly reliable stalwarts like American Idol.
Bill Carter cited NBC’s Jeff Gaspin in trying to explain the shift:
Popular Posts
Contact Us || ©2013 The Video Wire