Categories: Adap.tv News || Posted on: October 3, 2012
In 1948, Nielsen successfully solved for measurement in TV, yet more than sixty years later we still haven’t solved it for digital. In this Adapt Conference session, Tom Acquaviva, SVP of Strategic Accounts for Nielsen, discusses the advent of online guarantees in online video and the ways in which Nielsen is preparing its clients for the brave new world of linear and digital TV.
Check out more of our Adapt Conference Exclusives!
How the Future of TV and Video Will Unfold
Categories: Data Trends || Posted on: June 13, 2012
Prediction #2 – There will be significant growth in connected TVs
Coming off the heels of CES this year, we saw a tremendous shift in focus from 3D TV to connected TV. All of the media hype appears to be living up to the expectations. According to the recent State of the Video Industry report, growth in video ad spend on connected TVs shot up 20% from 2011, with another 38% of advertisers adding this device to their media plans within the next 12 months. When we surveyed our clients to find out whether or not it was impacting their business is 2012, it wasn’t surprising that 40% of ad networks are feeling the demand for connected TV ads from their agency customers. More interesting though is the impact it’s having on publishers.
Categories: Data Trends || Posted on: June 12, 2012
We are now half way into 2012 and some really big predictions were made at the beginning of the year about the growth of video ad spending, most notably eMarketer’s forecast that $3.09 billion will be traded this year (up 43.1% from 2011). Such an impressive number made us curious about which predictions were actually making an impact on the industry. So we surveyed* advertisers, publishers and technology partners on our Platform to find out. Here’s part one of four of our 2012 predictions “checkpoint.”
Prediction #1 – There will be an increase in demand for TV-like metrics such as GRPs and TRPs
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