Categories: Data Trends || Posted on: April 11, 2012
We recently looked at a large arts and entertainment network and did an apples to apples comparison between fixed price ads and dynamic open market placements. We analyzed premiere, broadly targeted placements for identical inventory on the same sites over a period of 3 months – October through December 2011.
Categories: Data Trends || Posted on: March 13, 2012
We looked at a case study for a successful gaming network and analyzed the relationship between the number of ad sources connecting to its private marketplace and the average CPM. It seems that opening up your inventory to the power of competitive bidding provides some key advantages.
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