“TV” is not just TV anymore. Video is being viewed on all screens — television, Web, and mobile — and the underpinning advertising businesses must and have been rapidly evolving. The question no longer is if you should participate, rather when and how you will adapt to capitalize on this massive shift.
We have invited leaders shepherding the future of television and online video — experts from companies like Nielsen, eBay, Sky, BBC and others — to come together next Wednesday, May 15 and tackle some of the most pressing topics in our industry today. The goal: to empower you to be a video innovator, and help you lead your company into this brave new world.
Here’s a sneak peek at what attendees can expect to learn:
- Digital video and television advertising is bought and sold differently, yet content is proliferating across screens and devices. Executives from VivaKi, Havas, and Sky will look into their crystal balls and paint a picture of how television and online video will continue to meld together, and what that means for advertisers and the industry at large.
- Measurement continues to be one of the greatest challenges, and opportunities, facing our industry. Representatives from Nielsen, eBay, and RTE will discuss where things stand on delivering a common currency, whether it’s even possible, and how digital transactions are being recalibrated with the advent of audience-based buying.
- ExchangeWire‘s Ciaran O’Kane will lead a session on premium programmatic, focusing on bringing the ease of use that TV buying offers to the world of digital video. Publishers like BBC are experimenting with programmatic video ad trading and will report on their efforts, and the discussion will include insights from AMNET and La Place Media on the benefits of premium programmatic marketplaces that can take advantage of digital’s reach and scale.
Also, Nielsen and Brainient will demo some of the latest and greatest tools and technologies being built on Adap.tv’s open platform. Bryan Fitzpatrick, Adap.tv’s Managing Director of Europe, has more about the conference in an interview with Beet.tv:
We are very excited about the line-up of speakers we’ve been able to put together. The evolution of video has not been confined to just the US, and bringing together thought leaders across the market and the world will give the audience a 360-degree snapshot view of the industry.
You can also participate on Twitter with #adaptconf or follow along @Adaptv where we’ll be sharing insights from the event.