International

10 Highlights from The Adapt Conference London

Categories: International    ||    Posted on: May 16, 2013

Yesterday, leaders helping to bring online video and television into the future came together in London to discuss the massive challenges and opportunities facing the industry.

The jam-packed Soho Hotel audience got to hear from companies like eBay, VivaKi, Nielsen and others on topics such as premium programmatic, measurement and currency, and they also got glimpses of technologies being built in Adap.tv’s platform. Here is just a sampling of some of the discussions that were happening on stage and online:

See the Future of TV and Online Video at Next Week’s Invite-Only London Adapt Conference

Categories: Adap.tv News    ||    Posted on: May 7, 2013

“TV” is not just TV anymore. Video is being viewed on all screens — television, Web, and mobile — and the underpinning advertising businesses must and have been rapidly evolving. The question no longer is if you should participate, rather when and how you will adapt to capitalize on this massive shift.

We have invited leaders shepherding the future of television and online video — experts from companies like Nielsen, eBay, Sky, BBC and others — to come together next Wednesday, May 15 and tackle some of the most pressing topics in our industry today. The goal: to empower you to be a video innovator, and help you lead your company into this brave new world.

Here’s a sneak peek at what attendees can expect to learn:

  • Digital video and television advertising is bought and sold differently, yet content is proliferating across screens and devices. Executives from VivaKi, Havas, and Sky will look into their crystal balls and paint a picture of how television and online video will continue to meld together, and what that means for advertisers and the industry at large.
  • Measurement continues to be one of the greatest challenges, and opportunities, facing our industry. Representatives from Nielsen, eBay, and RTE will discuss where things stand on delivering a common currency, whether it’s even possible, and how digital transactions are being recalibrated with the advent of audience-based buying.
  • ExchangeWire‘s Ciaran O’Kane will lead a session on premium programmatic, focusing on bringing the ease of use that TV buying offers to the world of digital video. Publishers like BBC are experimenting with programmatic video ad trading and will report on their efforts, and the discussion will include insights from AMNET and La Place Media on the benefits of premium programmatic marketplaces that can take advantage of digital’s reach and scale.

Also, Nielsen and Brainient will demo some of the latest and greatest tools and technologies being built on Adap.tv’s open platform. Bryan Fitzpatrick, Adap.tv’s Managing Director of Europe, has more about the conference in an interview with Beet.tv:



We are very excited about the line-up of speakers we’ve been able to put together. The evolution of video has not been confined to just the US, and bringing together thought leaders across the market and the world will give the audience a 360-degree snapshot view of the industry.

You can also participate on Twitter with #adaptconf or follow along @Adaptv where we’ll be sharing insights from the event.

B&T: TV Misses a Trick in the Bedroom

Categories: Industry News    ||    Posted on: April 9, 2013

It’s true. Australian’s are grabbing their iPads – or other tablets – and jumping into bed. Hooked up to their wifi, they’re watching more and more video. That has to be great news for advertisers and a big opportunity for the free to air TV channels.

According to a recent Ericsson ConsumerLab survey, 38% of Australians are watching TV and video content on-demand and over half are downloading it to a mobile device of some sort. The same research shows we’re lagging behind when it comes to watching video on the go so, presumably, we’re using these devices as another TV screen in the home.

Foxtel has helped this process along with their FoxtelGo service. As well as a plethora of on-demand stuff, subscribers can choose from more than 50 live channels (including live sport) on their iPad and iPhone. “Certainly good enough to watch in bed,” wrote Sydney Morning Herald journalist Adam Turner.

He’s not the only one to take a tablet and have a long lie down. Google the words “iPad in bed” and you’ll be spoilt for choice when it comes to iPad stands, all designed to make watching video in bed that much more comfortable.

It was obvious tablets were going to be online video’s new best friend. More than half of US tablet owners watch video sand TV on their device (according to ComScore) – almost 20% watch at least once a week. If the numbers aren’t the same here, they will be soon.

Read the full article »

Ad News: Ignore the alarmists. TV has a bright future.

Categories: Industry News    ||    Posted on: February 28, 2013

The doom-sayers have been out for some time predicting the demise of traditional TV. It started with the invention of the VCR: we could watch what we wanted, when we wanted, provided we could figure out how to program the damned thing. Of course, TV survived and grew bigger, in every sense – the choice, our consumption and the size of the sets. But the Mayan-like predictions that TV will die have gathered pace since we started watching video online.

It’s true that Aussie TV companies have been struggling financially, but that’s reflected across all media sectors right now. It’s also because they haven’t adapted to the new opportunities ahead with integrated cross platform video sales.

Read the full article »

Could Australia Become The Online Video Leader?

Categories: Industry News    ||    Posted on: January 15, 2013

The internet landscape is changing rapidly in the US, along with many other parts of the world. It’s changing here too, admittedly much more slowly, but it has the potential to go so much further.

The latest Global Internet Phenomenon from Sandvine shows that the average fixed-line user now downloads more than 50Gb per month, up 20 Gb from just six months ago. That’s a 66% leap. Compare that to the latest figures from the Australian Bureau of Statistics, which show only a 20% growth in total downloads from fixed line connections.

The reason for the difference is, of course, online video.

Read the full article »

B&T: The Year TV and Video Converged

Categories: Industry News    ||    Posted on: October 23, 2012

Almost from the day the online video was born, people have been talking about it converging with TV. It’s taken a while, but 2012 looks set to go down as the year it started to become reality.

Until now, online video has largely been separate to big screen viewing. High-definition TV sets have traditionally been used to watch free-to-air and subscription TV, as well DVDs and Blu-Rays. Whereas, online videos were the domain of our computer screens, viewed by younger members of the family. But that’s changing!

Screen Australia’s 2012 report: “Beyond the Box Office; Understanding Audiences in a Multi-Screen World,” explores just how skewed the online video audience currently is.

Click here to read the entire article.

AdNews: Online needs to talk TV language

Categories: International    ||    Posted on: September 26, 2012

The online advertising industry needs to talk in a way that TV planners understand if it wants to shift more of the marketing budget its way.

TV people talk in terms of total audience rating points (TARPs), relating the cost of campaigns to the share of the audience. Of course their definition of the total number of viewers is related only to television, yet millions of us are now consuming video online, increasingly through our connected TVs. TARPs measures have embraced time-shifting in response to the growth of personal video recorders, but they’ve ignored the elephant in the room: how much is being viewed online.

Click here to read the entire article.

B&T: Monetising video, the old fashioned way

Categories: Industry News    ||    Posted on: August 28, 2012

Until now there’s been a big divide between mass market television and niche online video content. Certainly, some videos hit the mark and attract thousands of viewers, but not with the ongoing regularity of free to air television. Now these two worlds are converging. Connected TVs are allowing lounge room audiences to explore more content, denting the audiences of peak time television and boosting the opportunity for on-line content providers.

Before PayTV came along Aussies had a choice of five TV channels, accounting for 100 percent of viewing time. With so few channels TV advertising was such a scarce resource that it made sense to offer spots to the highest bidder.

Times have changed, of course, and those original five channels account for less than 60 percent of the total TV share (according to OzTam statistics), with the rest taken up with PayTV and new digital channels. TV, at last, is starting to offer niche audiences that can help advertisers target campaigns more effectively.

Read the full article »

ExchangeWire Podcast: Just how fast is the adoption of programmatic video ad trading in the UK?

Categories: International    ||    Posted on: August 23, 2012

Here Adap.tv’s managing director, EMEA, Brain Fitzpatrick, discuss a number of different themes including the growth of automated buying in the video ad channel, the key differences between the US and the fragmented European market, what the emergence of the end-to-end stack means for point solutions, and how Adap.tv’s tech acts as an enabler in the current buying eco-system.

Click here to listen to the podcast.

iMedia Connection: R.I.P. Don Draper

Categories: International    ||    Posted on: August 21, 2012

Online video advertising has grown 100 per cent each year for the past three years and shows little sign of slowing down. At the same time a new way of trading this media is emerging. The days of long lunches and ‘Don Draper’ deals are slowly being replaced by discussions about floor prices, optimum bid strategy and server locations.

The rise and rise of video advertising…

Click here to read the entire article.

Post Popularity Graphing by Knowledge Ring