Adap.tv recently announced another huge expansion in the Asia continent with a brand new office in Tokyo, Japan. (Read MediaPost’s coverage of the news here.)
Along with our expanded operations in the region, we also announced that Hisashige “Qz” Hashimoto would lead our new and expanding team on the ground there as representative director of AOL Online Japan and Adap.tv’s Japan operations.
While the U.S. boasts the largest video ad market in the world right now, Japan is still in the beginning stages of figuring out video. In fact, Qz often says, “In Japan, there is no video ad market” to describe the current state of streaming media in the country. Clearly, lots of education and training needs to be done to tap into the potential of video in a region that boasts surging adoption of connected devices.
That’s where Qz sees the greatest opportunity to propel Japan in the global video market. His team has already hit the ground running, signing the first Japanese deal after making a big splash at ad:tech Tokyo in mid-September. We connected with him and asked him a few questions about joining the company, continuing Adap.tv’s momentum globally and how he will help clients grow their video business in East Asia.
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