Data Trends

5 Stats You Need to Know About the State of Video in Australia

Categories: Data Trends    ||    Posted on: February 4, 2014

We recently released our State of Video report focusing on the emerging Australia market. In conjunction with IAB Australia, the report asked more than 160 media and marketing professionals from the region their thoughts on the online video market and where it is poised to go in the coming year.

While a number of trends and insights emerged from their responses, five stats are of particular note and show the challenges and opportunities ahead for the video market:

 

Read the full report at: http://info.adap.tv/AUS_SOIReport.html

How Football Drives Engagement with Video Advertising [Infographic]

Categories: Data Trends    ||    Posted on: November 12, 2013

Football Practice (1968)With just over half of the college and pro football seasons in the books, there are some impressive numbers being put up by individual players and teams. Even more staggering has been the tremendous engagement the sport has garnered on digital devices, whether it’s through watching video highlights or checking how one’s fantasy team is doing. (Thank you, Peyton Manning!)

Having the largest video marketplace affords us the ability to examine the extent of football’s impact on digital video, particularly on marketers’ ability to reach and engage with audiences tuning into sports-related content across screens.

And the results range from what you’d expect to quite surprising.

Read the full article »

Adap.tv’s Q4 2013 State of Video Industry Report: Video grows programmatically across screens

Categories: Data Trends    ||    Posted on: October 22, 2013

AOL breaks U.S. video industry records, tops comScore rankings in September

Categories: Adap.tv News    ||    Posted on: October 17, 2013


Amir Ashkenazi, CEO of Adap.tv, and Tim Armstrong, CEO of AOL

By Ran Harnevo and Amir Ashkenazi

In just one month since we completed the acquisition of Adap.tv, we’re proud to announce that both parties are already reaping the benefits.

Earlier today, comScore released the U.S. Online Video Rankings for September; AOL not only tops the list of online video ad properties for the month, but also served up 3.7 billion (yes, that’s with a “b”) video ads — the largest number by a single property ever recorded by comScore*.

This is the first public data combining both Adap.tv and AOL as one unit, and these results reaffirm the significance of the acquisition and speak to the bright future that lies ahead in video. Specifically, Adap.tv is uniquely positioned to accelerate programmatic ad buying across a bevy of premium publishers and brand advertisers — and indeed, it already has.

Read the full article »

Highlights from Adap.tv’s 2013 Australia State of Video Report [Slideshow]

Categories: Data Trends    ||    Posted on: September 26, 2013

Adap.tv Australia State of Video Report, 2013 from Adap.tv

eMarketer: Brazil Online Video Viewing Fueled by Music, Keyboard Cat

Categories: Data Trends    ||    Posted on: July 25, 2013

A new Brazil-focused data report out from eMarketer highlights some of the recent online video trends happening in South America’s largest market.

While other regions are seeing large increases in unique video viewers, Brazil’s rapid growth in video is attributed to a deeper adoption of the medium. The viewing audience size in the country hasn’t budged much over the past couple of years (it actually decreased from 83% to 81.4% of the online population), but that same group is watching more and more video on the Web; the average Brazilian Web user watched almost 20% more videos and stayed tuned to streaming media for 50 minutes longer.

What’s driving that increased usage by the country’s users? eMarketer points to a survey by Hi-Midia and M.sense:
 

Music — of course! Latin America has deep roots in music, and that category leading online video consumption is no surprise. Right behind is humorous videos — the keyboard cats and ghost elevator pranks of the world — followed by online video staples, movies and news.

While streaming media in the US market is maturing with the advent of subscription services (Netflix, Amazon, Hulu, etc), TV Everywhere apps and other over-the-top solutions, there is a commonality between the US and Brazil: short-form videos, particularly in the music and humor categories, dominate consumption. At least for now. Who knows what may happen if/when online video overtakes linear TV?

 

The TV Revolution Will Be Tablet-ized

Categories: Data Trends    ||    Posted on: June 11, 2013

For the first time, more than a third of American adults own a tablet, according to a new Pew Internet and American Life Project report out yesterday. This is up from just 3% of those surveyed in 2010.

Today’s tablets are a fairly new category of devices compared to other video-playing screens, yet over the three years of its life cycle it has grown exponentially:

While tablet adoption is growing across demographics, it is concentrated around adults in the late thirties/early forties, while smartphones continue to be most popular with the 18-34 set.

Clearly, there is a reason why nearly half of buyers have added mobile to their media plans for this year: More and more time is being spent on smaller, mobile screens. More specifically, tablets are the perfect complement to an entertainment system, large enough to offer the lean-back TV experience from living rooms of yore but small enough to be carried from room-to-room or watched while on the subway or bus.

In fact, tablets are becoming the go-to mobile device for watching television-style content. Couple that trend with the overall growth of the tablet market, and we can envision a future where television can truly go everywhere.

5 Mary Meeker Charts Showing the Growth of the Web and Video

Categories: Data Trends    ||    Posted on: May 29, 2013

At Adap.tv, we have long believed that online video is a global opportunity, which is just one reason why we have been aggressively pushing out into more US and European markets, into Australia and India.

Today, KPCB’s Mary Meeker provided even more perspective on why we have only seen the tip of the iceberg for the global growth of the Web, and, and in turn, the growth of any media, including and especially video, delivered digitally.

In short: It’s called the “World Wide” Web for a reason, so let’s continue to think global.

Meeker’s annual “Internet Trends” report touched on a number of key themes, none more pronounced than how much emerging Web markets such as China and India are actually growing.

Take these numbers charting users who went online over the past five years, for example:

The US Web market only saw nominal growth over the past several years while the rest of the world saw an average of 15 percent year-over-year growth. China and India led the way, accounting for more than 50 percent of the Web user growth that has happened, according to the report. The more users that enter the market, the more likely that they will be looking for services such as social media and video, services which have already achieved a distinct level of maturity in the US and some European markets.

Highlighting this fact is that many of the largest Internet properties are “Made in USA” but more than 80 percent of their users are located outside of the US:

Most of these properties have very aggressive plans for video, making it very important to think global when looking at content acquisitions that can transcend borders.

All of this user growth means that more and more data is being created and shared across connected devices. In fact, we’ve now passed the two zettabyte threshold of data created and shared. (For those not up with -byte lingo, one zettabyte is a trillion gigabytes.)

While this is tremendous growth in data shared, it’s not surprising with worldwide broadband and cellular data services continuing to improve and larger, higher-quality videos being offered in services such as Netflix, Hulu, and other mobile applications.

The future of the Web and the “digitization” of television hinges on our ability and commitment to continuing to lay down and widen the pipes delivering data services to consumers around the world. Which is why the growth of Web users in emerging markets (205 percent growth in Iran!) is heartening.

So is the truly unbelievable growth of mobile usage, which now accounts for nearly 15 percent of global Internet traffic, according to Meeker’s report:

Clearly, smartphones and tablets are becoming a vital part of information sharing and consumption, and there is a consensus around the continued growth of these screens as more and more services such as television, social media, and near-field communication are developed for these platforms.

The report also indicates that iOS and Android devices have now crossed the 50 percent line in terms of global smartphone OS marketshare, a good indication that there is still room for total user growth.

Speaking of TV (something near and dear to our hearts), international users are more mature in utilizing multiple screens for accessing media, particularly in the high-growth China market:

The desktop PC is the go-to screen for media in China. Considering the growth of mobile in the country, we can certainly project it to become the second (or first) screen very soon, leaving the traditional TV to be the third screen. This is the complete opposite of screen time in the US, where the TV is still entrenched as the first screen, followed by the Web and then mobile.

There are a lot of other great insights you can read about in the full “Internet Trends 2013” report here. All of this just means that there is growth still to happen internationally, and that we should continue to plan for a Web that can truly reach across borders and cultures.

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