Adap.tv’s Q4 2013 State of Video Industry Report: Video grows programmatically across screens

Categories: Data Trends    ||    Posted on: October 22, 2013

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  1. [...] are bullish on video ad spending, find Adap.tv and Digiday in their latest semi-annual “State of the Video Industry” report released today. Brands reported an average 65% increase in spending this year over [...]

  2. [...] Marketing agencies are spending up to 83% more on their video advertising campaigns. In the new Q4 State of the Video Industry study from Adapt.tv and Digiday, 9 out of 10 brand and agency side participants confirmed that [...]

  3. [...] Marketing agencies are spending up to 83% more on their video advertising campaigns. In the new Q4 State of the Video Industry study from Adapt.tv and Digiday, 9 out of 10 brand and agency side participants confirmed that [...]

  4. [...] Adap.tv and Digiday’s Q4 2013 State of Video Industry Report_kmq.push(["trackClickOnOutboundLink","link_526f8752130b7","Article link clicked",{"Title":"Adap.tv and Digiday’s Q4 2013 State of Video Industry Report","Page":"Use Humor and Ridiculousness to Reach Your Audience"}]); last week told us that 86% of brands will increase their video advertisement spending next year. Where is this money going to come from? Many of the brands (31%) say that they will be pulling advertisements from TV, so their budgets will come from there. Still more of them (33%) said that the increase would not come at the expense of any other budget. via MarketingCharts_kmq.push(["trackClickOnOutboundLink","link_526f8752131ce","Article link clicked",{"Title":"MarketingCharts","Page":"Use Humor and Ridiculousness to Reach Your Audience"}]); [...]

  5. [...] 900 ad agencies, advertisers, ad networks, and publishers on their media buying behavior for their Q4 2013 State of the Video Industry report. According to the data collected, brands have been the most ambitious buyers increasing [...]

  6. [...] Adap.tv and Digiday’s Q4 2013 State of Video Industry Report_kmq.push(["trackClickOnOutboundLink","link_5270827a9b038","Article link clicked",{"Title":"Adap.tv and Digiday’s Q4 2013 State of Video Industry Report","Page":"Use Humor and Ridiculousness to Reach Your Audience"}]); last week told us that 86% of brands will increase their video advertisement spending next year. Where is this money going to come from? Many of the brands (31%) say that they will be pulling advertisements from TV, so their budgets will come from there. Still more of them (33%) said that the increase would not come at the expense of any other budget. [...]

  7. [...] Adap.tv and Digiday’s Q4 2013 State of Video Industry Report last week told us that 86% of brands will increase their video advertisement spending next year. Where is this money going to come from? Many of the brands (31%) say that they will be pulling advertisements from TV, so their budgets will come from there. Still more of them (33%) said that the increase would not come at the expense of any other budget. via MarketingCharts [...]

  8. [...] In 2013, marketers and agencies are shifting more money into the format, for desktop and mobile. Adap.tv’s latest survey predicts big growth next year, too, as media buyers cannibalize funds from other formats to [...]

  9. [...] 9 in 10 brand and agency respondents surveyed for the State of Video Industry plan to increase video ad spending. This is not surprising given the high impact video has on [...]

  10. [...] slots without much trouble, and the trend will likely continue in the near future. According to a study put out in October by the AOL-owned video ad tech company Adap.tv, 86% of the 171 brands surveyed expected to increase their spending on video ads in [...]

  11. [...] slots without much trouble, and the trend will likely continue in the near future. According to a study put out in October by the AOL-owned video ad tech company Adap.tv, 86% of the 171 brands surveyed expected to increase their spending on video ads in [...]

  12. [...] slots without much trouble, and the trend will likely continue in the near future. According to a study put out in October by the AOL-owned video ad tech company Adap.tv, 86% of the 171 brands surveyed expected to increase their spending on video ads in [...]

  13. [...] slots without much trouble, and the trend will likely continue in the near future. According to a study put out in October by the AOL-owned video ad tech company Adap.tv, 86% of the 171 brands surveyed expected to increase their spending on video ads in [...]

  14. [...] slots without much trouble, and the trend will likely continue in the near future. According to a study put out in October by the AOL-owned video ad tech company Adap.tv, 86% of the 171 brands surveyed expected to increase their spending on video ads in [...]

  15. [...] to rise as evidenced by reports indicating that a majority of brands are continuing to increase their online video ad spend this year. Data also shows that digital content creates meaningful brand affinity and measurable [...]

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