Almost from the day the online video was born, people have been talking about it converging with TV. It’s taken a while, but 2012 looks set to go down as the year it started to become reality.
Until now, online video has largely been separate to big screen viewing. High-definition TV sets have traditionally been used to watch free-to-air and subscription TV, as well DVDs and Blu-Rays. Whereas, online videos were the domain of our computer screens, viewed by younger members of the family. But that’s changing!
Screen Australia’s 2012 report: “Beyond the Box Office; Understanding Audiences in a Multi-Screen World,” explores just how skewed the online video audience currently is.
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