In a recent MediaPost article, Cisco projected that approximately 1.2 million video minutes will travel the Internet every second by 2016 and it underscored something important – that increasingly these minutes will come from handheld devices. In 2011 there were 600 million tablets and smartphones sold globally. This far outpaces the nearly 400 million PCs that were sold in the same year. When you combine it with Internet usage data that shows mobile internet web traffic having grown 10x since 2008, it’s clear that consumers prefer the portability of smart phones and tablets over PCs.
So what’s driving it?
Faster mobile Internet speeds that are staring to rival those that users have at home or the office. Three years ago, 3G penetration was 15% and most Internet usage was home or office-based. Mobile video was just a notion. Since then, Internet speeds have significantly upgraded, 3G penetration is nearing 40% and we’ve seen the emergence of 4G and now video ad views have reached an all-time high. We’re in the evolution, are you?
Sean Crawford, Vice President of Strategic Business Development for Adap.tv
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