Yesterday we presented the State of the Video Industry Report in conjunction with Digiday and not surprisingly, industry optimism is healthy. 96% of video buyers we surveyed estimate that their 2012 video ad budgets will increase by at least 23%. On the flip-side, publishers are also bullish at the forecast, as they should be. The majority of them (80%) told us that their CPMs had increased an average of 11% from 2011 and fill-rates are up 14%.

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Tags: ad spend, advertising, budgets, CPM, data, fill-rate, research, video