Public or private, the trend in video advertising marketplaces is catching on outside of the U.S. as well. It seems that demand for transparency and pricing efficiency is driving the growth of automated video ad environments. In this view, we are looking at both Adap.tv Marketplace (public) and the Adap.tv Platform (private) ads. The size of the bubble represents the relative ad spend in that country. The global reach of video is expanding, as is the opportunity for advertisers to connect more efficiently with consumers all around the world.

Tags: advertising, data, international, marketplace, programmatic, video