While geo targeting is a given for nearly all video brand advertisers, we wanted to take a closer look and see how different industries were using various types of data, and to some extent no data, to reach their desired audience. Restaurants appear to invest the most heavily in first party data using it target slightly more than 40% of their video campaigns; Wireless is a close second, applying it to 37% of all campaigns.

And while the majority of advertiser categories leverage some sort of third party data, Food and  Beverage brands rely on it the most, applying it to nearly half of all their video ads.

Tags: advertising, audience, brands, data targeting, video