Video viewing on the Internet offers a unique opportunity to better understand the penetration of video into everyday culture. In this particular case, we see an interesting difference in European and American viewing habits. Americans consume video at relatively similar amounts each day of the week which leads us to believe that online video in the U.S. is now a part of mainstream culture. Watching video online is as typical a part of the day as watching your favorite TV shows. However in Europe, where it’s still emerging into the mainstream, folks seem to relish their video time a bit more giving it primetime positioning on Saturday and Sunday.

Tags: advertising, consumption, data, europe, UK, united states, video, viewership