Viewers in Q4 must have been hungry! Perhaps  advertisers from other industries can their cue from restaurant brands, as they had the highest completion rates on their video ads in Q4 2011. On the other end of the spectrum, entertainment advertisers sacrificed some completions for a few more clicks, demonstrating the highest click-through rate in Q4. This is an interesting trend: As more content becomes available via the internet, click-throughs have become a more vital call to action for entertainment ads.

Tags: advertising, avertising, brands, click through rate, completion rate, data, metrics, video