Can we finally stop talking about online video replacing TV? Video ad budgets are not coming predominantly at the expense of TV budgets, as was previously thought; in fact, advertisers are embracing online video as an ideal complement to their TV buys.

Date like this supports what our industry has felt for a long time: video is the ideal marriage between TV and online. With TV you have sight, sound and motion. It tells a story. It evokes emotion. Meanwhile, online is measurable, interactive and social. Digital video combines the best of TV and the best of online.

Tags: ad spend, advertisers, advertising, data, digiday, online advertising, TV advertising, tv buying, video buying