For initiated online video ad buyers, ad budgets are poised to take a substantial leap in 2012. For brand advertisers that have bought online video ads this year, the projected budget increase is 47 percent. Agencies who’ve bought online video advertising project a 25 percent increase.
Perhaps as interesting as the increase among the “converted” are the intentions of the uninitiated. Eighty-four percent of advertisers and agencies polled who hadn’t yet purchased online video ads said they plan to include digital video in a campaign in 2012.