Adap.tv Named Best Buying and Selling Platform of 2011 by Digiday

Accolade Recognizes Company’s Best in Breed Technology and Market Stance

San Mateo, Calif. – December 14, 2011 – Adap.tv, the company that provides a programmatic way to plan, buy, sell and measure television and video advertising, is proud to accept the Digiday Video Award for “Best Buying and Selling Platform.”

The Digiday Video Awards (DVAs) honor overall excellence and breakthrough achievement in video media, marketing and advertising. Winners were announced during an awards ceremony last month in New York City.

“We received a record number of entries for our 2011 Video Awards Program. Selecting a finalist from so many great entries was a challenge,” said Nick Friese, CEO of Digiday. “Adap.tv’s buying and selling platform stood out for its trailblazing technology, which is bringing much‐needed efficiency and insight to the online video industry.”

Adap.tv’s platform provides buyers and sellers with the tools and insight they need to connect with each other intelligently. For example, Adap.tv introduced a suite of buy‐side filters, which allow buyers to select specific options like video content type and precise page placement, giving buyers complete control over online video buys.

“We are honored to have our team’s efforts recognized by Digiday as the best buying and selling platform,” said Toby Gabriner, president of Adap.tv. “We are energized and ready to take online video buying and selling solutions even further in the New Year.”

Digiday also hosts the Digiday Video and Digiday Video Upfront conferences, which include hundreds of leading video media and marketing experts, journalists, industry insiders, brand executives, publishers and mobile technology visionaries.

In 2011 Adap.tv was also recognized in Streaming Media Magazine’s inaugural top 100 companies list.

About Adap.tv

Adap.tv builds technology that destroys the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting. Adap.tv is comprised of two operational units – the Adap.tv Platform and the Adap.tv Marketplace.  The Adap.tv Platform provides advertisers, publishers and ad networks with automated buying and selling tools that are customized to meet any business goal. As the world’s largest source of video advertising inventory, the Adap.tv Marketplace has thousands of sellers and hundreds of campaigns running daily. Headquartered in San Mateo, Calif., Adap.tv has offices in New York, Los Angeles, Chicago, London and Sydney. Adap.tv is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. For more information, please visit http://adap.tv/. Follow Adap.tv on Twitter @Adaptv.