Archive for August, 2011

MediaPost: Five Questions Video Buyers Should Ask Themselves Before Every Ad Buy

Categories: Industry News    ||    Posted on: August 12, 2011

As the old saying goes, “People can’t buy what they don’t understand.” This saying applies to the world of online video. Brands, agencies and marketers need to know what they’re buying in order to understand the true value of their video ad purchases. Not a complicated proposition; however, it becomes more complex given the landscape we are doing business in.

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